Strategy Portfolio

Case Studies



Disciplines: Design Research, Brand Identity, Market research & Audience insights, Verbal Strategy, UI/UX Research


Verification subscription revampAudience: verification “subscribers” (content creators, business owners), users

[UI/UX Research] [Design Research] [Verbal Strategy]
A total rebrand for recycling
 Audience: gen pop

[Brand Identity] [Design Research]
New app strategy Audience: social media content creators

[Market Research & Audience Insights]
Designing a clinical narrative Audience: medical professionals

[Design Research] [Verbal Strategy] [Market Research & Audience Insights]
The language of electric co-ops Audience: co-op members

 [Verbal Strategy] [Brand Identity]
Differentiating a premium product   [IN PROGRESS] Audience: product competitors

 [Market Research & Audience Insights]